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The Cogni Case





The Cogni Case engages an infant at every stage of their early development to help parents take better pictures of their newborns


How does it work?

The Cogni Case uses interchangeable art cards with STIM inspired designs to engage your child’s gaze to the back of the phone allowing you to take clear and well positioned photos of them anytime.

The placement of the graphics on the art cards creates a temporary engagement between the infant and the camera, resulting in better photos, video and video calls.

The user removes both the bumper and art card or plate when they want to flip the card to expose the second graphic. The graphics range in complexity and correlate to 4 stages, in 3 month intervals, of child cognitive development.

The case


The case uses a variable thickness surface to create a bumper construction around the matching phone model and size. 


Once the Cogni bumper is merged with the phone, it can receive an art card (or printed plate). The art card is printed with a double sided design, it is rigid and snaps into place. 

The Characters

The Cogni Case's STIM inspired characters are fun for children to play with and respond to. 

The Birdie

The Birdie


The Plump Owl

The Fat Penguin

The team

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Izzygear was founded by a group of individuals from the creative industries who banded together to make products that would enhance interactions between parents, infants and caregivers.

As a dad and entrepreneur, Benji one day realized that taking pictures of your newborn needed to be much easier. He came up with an idea and met with Nicholas who then took that idea and assembled a team to bring it to reality. They recruited Marcel and his team at 10xBeta at New Lab to develop the product and Camilla to create the brand identity for the company and for the products.

This is when the Cogni Case was born, an iPhone case that helps parents take better pictures of their newborns. Using proven methods, the Cogni Case will capture the child’s gaze, helping that child focus on the back of the iPhone to take better pictures while at the same time stimulating their participation in the process.

The Izzygear partners all have a deep rooted desire to give back which is why the company has decided to give a portion of all future profits to Autism speaks